Our Current Brands
As You Like It
Rugby Tours
Rugby tours to the UK and Ireland for American clubs. Playing fixtures, international match tickets, accommodation, social programme — the full touring experience. We’ve taken 40+ player squads across the Atlantic and handled every detail.
Visit site →As You Like It
Festivals
Group travel to the world’s best music festivals. We’ve been a Tomorrowland travel partner for years — accommodation, transport, tickets, the lot. Turn up, we’ll handle the rest.
Visit site →As You Like It
Football Tours
Supporters’ trips and club tours to European football — Premier League, Champions League, international fixtures. Flights, hotels, match tickets, and the kind of trip you’ll be talking about for years.
Coming SoonAbout
As You Like It has been organising group travel since 2012. What started as holidays, ski trips, and group getaways for young travellers grew into a specialist group travel company covering festivals, rugby, and football. We’ve been a Tomorrowland travel partner since 2012 and have sent groups to festivals, sporting events, and destinations across Europe and beyond.
Over the years we’ve organised everything from stag weekends to 40+ player rugby tours — the common thread is niche group trips built around a shared passion. We handle logistics end-to-end: accommodation, transport, tickets, itineraries, and payments. We work with clubs, supporter groups, and friend groups who want the experience without the admin.
Want to talk about a trip? Get in touch.
hello@asyoulikeitgroup.com